10 - Wild Card
Influencer Marketing on TikTok Influencer marketing has emerged in digital marketing, especially on TikTok as a platform. What first only started as a trend has now become a staple in the marketing strategies of numerous brands, ranging from startups to established corporations. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. Essentially, influencer marketing involves endorsing products or services through influencers - individuals who have a dedicated social following and are viewed as experts within their niche. The evolution of influencer marketing can be traced back to the rise of social media platforms. Initially, brands leveraged celebrities with massive followings. However, as social media democratized content creation, a new wave of influencers emerged. These individuals might not have the traditional fame of celebrities but possess a high group of f
